By Ali Grutchfield
In the current political sphere, there is constant strife and conflict related to diversity inclusion. No one stops to think about when and how people form their different belief systems.
In their upbeat music video Black Lives Matter Song for Kids, Directors Omar Vigueras and Javier Rendon Borja with Hopster Studios take matters into their own hands by encouraging kids to treat all people equally and never discriminate on the basis of skin tone.
Rather than using skin color as an avenue for finding separation amongst one another, the video emphasizes that “all skin colors are as good as each other.” I believe this successfully teaches kids that although we may all look different, it doesn’t make us any better or worse than someone else. The music video showcases many different colors and bold shapes rather than just a few. The message we takeaway is that being more inclusive leads to a stronger end result. It’s wonderful to see the video’s creators taking their own advice and showing kids a symbolic application of equality and inclusion.
Another strong creative choice for this video was the superimposed photos of black people suffering. It reminds us of the very real fear that has plagued generations. The video clearly illustrates the depth and reality of black discrimination, while maintaining a positive upbeat mood about actions we can take to change the status quo. Much of the song’s positivity stems from the empowerment it fosters in telling children that they have a choice about how they treat people. Someone’s value is determined by their actions and character, not the color of their skin.
Total, I give this music video a 5/5 for the thoughtfulness it exhibits through the impactful graphics and colors, as well as the simplistic communication style that was clearly established with young people in mind. It is a magnificent production that all kids should watch as it can only broaden their perspectives.
Ali Grutchfield is a junior pursuing Film and Television Production at the Savannah College of Art and Design. She spends her time producing both visual and written content for District, the school’s online news platform, being President of the SCAD’s Film Club, producing and editing student films, reading mystery novels, and drinking coffee with her cat, Jingle.
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