By Serena Wooten
Enlightening and inspiring, The PAWS Project: AI for Wildlife Conservation, produced by Helen Cotrupi, transcends the realm of typical educational short films. This impactful video highlights the innovative work of Dr. Milind Tambe and his research team at Harvard University, who harness the power of AI to predict and prevent elephant poaching hotspots, thereby protecting not only the elephant population but also the surrounding ecosystem.
The film excels in illustrating the devastating effects of poaching on the elephant population. It opens by presenting the alarming statistics of elephant deaths caused by poachers each year, accompanied by heartwarming yet poignant clips of elephants. These visuals elicit a strong emotional response, reminiscent of the ASPCA commercials that compel viewers to take action. Similarly, by the end of this film, I felt a personal urge to support the PAWS project and its mission.
While the film is effective in appealing to the audience’s emotions, it maintains a careful balance, steering clear of excessive guilt-inducing tactics. Instead, it remains both informative and engaging. I gained a clear understanding of the PAWS project’s purpose, methodology, and significant impact, all without losing interest. Helen Cotrupi’s approach successfully delivers an educational yet captivating film.
I give The PAWS Project: AI for Wildlife Conservation a 5 out of 5.
Serena Wooten is an Msc Psychology graduate with a passion for travel, books, and films. She is currently pursuing a career in PR and Communications, and hopes to find her way and make an impact in the world of media and film. Her favorite thing to do is to go to the movies on the weekends or catch the latest MARVEL release on opening night . . . and yes, she does psychologically analyze every character storyline in every film she watches.
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