这个月, 观众可以放映 和谐咖啡 在星球课堂网络上. 这部电影由 Planet Classroom 为 Planet Classroom Network 策划.
Directed by Aria Zapata, 和谐咖啡 unveils a Guatemalan coffee haven initiated by two associations of small coffee farmers—Manos Campesinas and ASOBAGRI—in 2014. But 和谐咖啡 is about much more than coffee. Zapata’s documentary illustrates how the owners have created high-quality, freshly made organic coffee, beverages, and other goods for all to enjoy and additionally delves into the café’s impact on community bonds, emphasizing ethical values and fostering a sense of togetherness through its organic, fair trade coffee.
全球搜索教育 is pleased to welcome Aria Zapata.
Aria, what inspired the portrayal of Café Armonía’s community-centric values?
The eye-catching element of 和谐咖啡 was the way it emphasized the art of coffee-making and the love each employee puts into the process of preparing a customer’s order. As the director, I wanted to give customers a glimpse of how beautiful coffee-making can be and show the customers what they are paying for. It is a small coffee shop located in the heart of Quetzaltenango, 危地马拉, and the smells in that coffee shop are something I’ll never forget. The hope was to help viewers get a sense of that smell by showing the beautiful process of how a customer’s coffee is prepared.
Can you share any stories from your creation process? How did you capture the essence of the café’s impact – what were some of the challenges you had to overcome?
When I directed this film, I was not a coffee person. 然而, after having coffee from 和谐咖啡, I grew to love coffee. Some of the challenges I had to overcome were the language barrier due to the rest of the crew not being able to speak Spanish and communicate effectively with the workers. It was difficult to establish rapport at first, but thankfully the workers were open and welcoming. 和谐咖啡 is definitely a vibe. The people, the ambiance, and the workers all make you feel welcome and safe.
What feedback have you had from audiences who have seen the film?
The feedback is great! The audience is able to “smell the coffee through the screen,” so I’d say our mission was accomplished. I’ve even had some people ask if they could have coffee shipped from Guatemala to them.
How do you hope your film influences similar community-driven initiatives?
I hope my film gives people ideas of how they could market their products through the use of film. I also hope it shows people that it’s not just about the product but the people you choose to make and distribute your product. If no love is given, no love is passed on. That’s what makes Café Armonía stand out. The workers love what they do, and it shows.
谢谢, Aria!
C.M. Rubin and Aria Zapata
不要错过 和谐咖啡 现已在星球课堂网络上直播. 本片由星球课堂策划.
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